Kyra Haas
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Social

Washington Island Observer

Before I started my internship in June 2018, the Washington Island Observer generally used its Facebook page to share agendas for upcoming town government meetings. During my first week, I asked if I could start posting on the page. Once I became a page editor, I started posting print content-related posts. When the submarine electric cable that carries all of the Island's electricity from the mainland broke, I posted updates from the Washington Island Electric Cooperative and underwater footage from the ROV that pinpointed the break.


 This graph shows post reach over time on the Washington Island Observer Facebook page from May 2017 to the end of my internship, July 27, 2018. I started posting on the Observer Facebook page on June 4, 2018.

This graph shows post reach over time on the Washington Island Observer Facebook page from May 2017 to the end of my internship, July 27, 2018. I started posting on the Observer Facebook page on June 4, 2018.

 This graph shows the total page likes from May 2017 to the end of my internship, July 27, 2018. I started posting on the Observer Facebook page on June 4, 2018.

This graph shows the total page likes from May 2017 to the end of my internship, July 27, 2018. I started posting on the Observer Facebook page on June 4, 2018.

 This graph shows total page views from May 2017 to the end of my internship, July 27, 2018. I started posting on the Observer Facebook page on June 4, 2018.

This graph shows total page views from May 2017 to the end of my internship, July 27, 2018. I started posting on the Observer Facebook page on June 4, 2018.

Most Successful Posts of the Summer

 

Where in the World is the Observer?

For the past few years, the Observer has had a recurring section called "Where in the World is the Observer?" With more than 100 reader contributions, the section is a fixture in the print issues. I made the Google My Maps map below and posted it on the Observer Facebook page. It shows everywhere the Observer has been since the newspaper started being digitally archived in 2015. 


Mother Earth News & Heirloom Gardener

During summer 2017,  I created graphics and social posts for the Mother Earth News and Heirloom Gardener Facebook, Twitter, Pinterest and Instagram profiles.

For two weeks in June 2017, I managed all social media for Mother Earth News while the social media editor was out of town. During that time, I posted four times daily to Mother Earth News's Facebook (more than 2.5 million page likes), three times daily to its Twitter (more than 63,000 followers), five times daily to its Pinterest (more than 5.3 million monthly viewers) and once or twice daily to Instagram (more than 15,000 followers).